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© 2021 Matthieu Smyth. All rights reserved

GoJo is a pumice soap made for people who aren’t afraid to get their hands dirty.

Insight: When your hands are dirty that’s all anyone can see. The last thing people want are dirty hands where they don’t belong.

Solution: Show the only thing people can see.


ClientGoJo Art DirectorMatthieu Smyth CopywriterLaura Walsh

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Reign – Orange Dreamsicle

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Reign – Inferno

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Toyo

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Astroglide

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MoLEKULE

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GoJo

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Food Not Lawns

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DFW Airport

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© 2021 Matthieu Smyth. All rights reserved