
Win State
Loose state
Reign released a new flavor to their energy drink line up. Orange Dreamsicle.
Insight: Orange Dreamsicle brings up feelings of nostalgia.
Solution: Create a retro video game unit that lets the user chase an Orange Dreamsicle ice cream tuck. They can collect product benefit power ups all along the way.
ClientReignAgencyVITROECD(s)Oliver DuncanArt DirectorMatthieu SmythCopywriterJill Spivak