Astroglide
Brand Campaign
Women should be empowered in the bedroom and not ashamed to get what they need to reach the big O. We created an inspiring campaign that lets the world know that women are done faking it. And what better place to do this than in NYC during fashion week. Life’s too short to fake it.
media coverage
Swag
When our street team hit the ground in NYC they handed out swag bags full of goodies.
online survey
We wanted to really know what the people thought about sex, so we asked them.
PINTEREST INFOGRAPHICS
After running our survey we compiled the data into Pinterest friendly infographics.
Direct mail coupon
Agency: VITRO
ECDs: Greg Bokor & Robin Bartolini
Art Director: Matthieu Smyth
Copywriter: Jill Spivak