Reign
Flavor launch Video Campaign
For the launch of Orange Dreamsicle we created a retro video game for the retro flavor. In the game, the user chases down an Orange Dreamsicle ice cream truck. The player can collect product benefit power-ups along the way and learn about what Reign can do for them in the gym.
Win state
Lose state
sprite development
Every sprite was painstakingly designed pixel by pixel in photoshop
Agency: VITRO
ECDs: Ross Brodie & Oliver Duncan
Art Director: Matthieu Smyth
Copywriter: Jill Spivak