Reign
Flavor launch Video Campaign
REIGNbow Sherbet packs a punch of flavor that helps anyone power through their workout. To help drive this home we personified those feelings.
And we also like explosions.
Tease
To get people excited about the upcoming flavor launch we posted across their social channels.
Launch
Reignbow sherbet was the most successful product launch in Monster history as of 2021
kargo
We partnered with kargo to provide an interactive mobile experience.
Agency: VITRO
ECDs: Ross Brodie & Oliver Duncan
Art Director: Matthieu Smyth
Copywriter: Brooke Lingenfelder